Selfridges: 100 Years Of Amazing History

Mr. Selfridge

Mr. Selfridge

Mr. Selfridge could be my favorite costume drama after Downton Abbey. Set in the early 1900s, the series follows the flamboyant American founder of the iconic eponymous  department store in London. Just like much of the team at Visual Therapy, Harry Gordon Selfridge came from a Chicago retail background. Starting as an errand boy at Marshall Field & Company, he worked his way up, then moved to London to set a new standard for visual merchandising and retail in general at his new department store, Selfridges. He truly succeeded in making shopping an enjoyable pastime rather than an obligatory a chore. Here are some wonderful images of the history of the iconic British institution.

Mr Selfridge & daughter Rosalie

Mr Selfridge & daughter Rosalie

Selfridges in 1910s

Selfridges in 1910s

First floor fashion department showed original light well and decorative 'rain drop' effect using suspended crystals

Fashion department at Selfridges

First floor fashion department showed original light well and decorative ‘rain drop’ effect using suspended crystals.

Selfridges Advertising in 1910

Selfridges’ progressive advertising in 1910

Selfridges window display

Selfridges window display

Selfridges Handbag Display

Innovative handbag display at Selfridges

1920′s window at Selfridges with live models

1920′s window at Selfridges with live models

Selfridges window in 1969

Selfridges window in 1969

Sophia Loren at Selfridges

Sophia Loren at Selfridges

Selfridges has played host to many famous fans, including Sophia Loren.

Back in the very beginning, Selfridge attracted shoppers with  educational and scientific exhibits.  Today, the store continues the tradition by hosting bold art installations and initiatives. Take a look at some of our favorite modern displays at Selfridges. -Jesse