J. Mendel’s SS 17 Virtual Runway

J. Mendel SS 17

One of our all time favorite designers—Gilles Mendel—introduced a gorgeous and ethereal SS 17 collection during NYFW.

Instead of a runway show, the famous furrier decided to have a presentation to display the dreamy spring/summer looks. In addition to the beautifully done photography, Mendel also produced a hypnotizing video featuring the looks, and we think it’s pure genius. In this day and age when most consumer shopping is done online, designers have to stay on the ball and consistently innovate their marketing strategies. This video nails it with each look blending into the next, experience it for yourself below!