Remember when Givenchy transported Paris to the Hudson and payed a beautiful tribute to New York City for the Spring/Summer 2016 show?
This season’s campaign, shot by Mert Alas and Marcus Piggott in lower Manhattan, continues this theme of love.
“Everyone can do something very small, some gesture of love,” Givenchy’s creative director Riccardo Tisci told WWD. “I’m not saying this will change the world, but the world will be better. I’m a big believer in positive energy, and I’m sure this energy will spread.”
The ads feature Miranda Kerr, Lara Stone, Candice Swanepoel, Natalia Vodianova and Joan Smalls, and are accompanied by a short poem that reads, “I am a child on the river, and love waits downstream: a waterfall to steal my breath and change my mind.”