Emily Schuman of Cupcakes and Cashmere described The Apartment by The Line as “a serene shopping experience like none other.” We tend to agree.
Imagine walking into a cool girl’s apartment where everything—the clothes, the beauty products, the furniture—is all for sale. The owner of this dream apartment might as well be Vanessa Traina, The Line’s stylish executive creative director.
Here’s what Traina has to say about the Line:
“There’s just so much product available in the market that there is this friction in the search. We want to eliminate that friction and eliminate the search, and have the best edit. I describe The Line as the fundamental building blocks of your home and wardrobe.”
A step back from online retail and a step beyond a traditional brick and mortar store, The Line brings that sense of wonder back into shopping, and we can’t get enough.
Here’s a sneak peek into the newly relaunched sleek and minimal space—The Apartment in New York. If you’re in Los Angeles, make sure to check out their Melrose place location as well.
All photos courtesy of The Line.