Move over millennial pink—the new “it” color of 2018 is purple—or ultra violet, to be exact. We called it in our round up of Spring ’18 trends, and we’re excited to add pops of purple into our clients’ spring wardrobes.
Not only do we love the deep and moody ultra violet, we also think the lighter shades of purple such as lavender and lilac are incredibly chic, especially when paired with grey or white. Still need a little extra inspiration to work this feminine shade into your own spring lineup? Keep scrolling to see how our favorite street style stars are wearing the trend, and shop the post to see the best purple pieces available now.