Style Hits: Helena Bordon (Like Mother, Like Daughter)


With Mother’s Day on Sunday, perhaps it’s time to stop and consider all the things you’ve inherited from your mom—whether it’s a statement ring, a chocolate craving, or a distinctive laugh. If you’re Helena Bordon, the Brazilian style blogger and businesswoman, however, that list would include a sure sense of the fashion industry—and a great closet to raid, if she gives you the key. “When I was young, starting around age seven, I would go to Paris and Milan for the shows with my mom,” Bordon said to Vogue.


Daughter of Donata Meirelles, style director for Vogue Brazil, Helena grew up watching the fashion world from the inside out, joining her mother on photo shoots. “I’d pretend I was doing photo shoots with my mom’s high heels and fur jackets,” says Bordon.

No wonder she’s been named  “best dressed” by NYMag and Vogue.

Street Style - Day 4 : Paris Fashion Week - Womenswear Fall/Winter 2014-2015

“Sometimes I put something on just because it’s fashionable and I think about my mom saying ‘No, Helena, you have to be true to yourself and to your style,’” she says. For Bordon, that’s architectural silhouettes, whimsical prints, distressed jeans, representing her chic/whimsical style type.


After living in London, studying in NYC and interning at Valentino, Bordon ventured to open a fashion retail network called 284, and then started her own blog–follow Helena and her fashion adventures on

This slideshow requires JavaScript.

Photos c/o Lee Oliveira/Snapper Media, YoungJun Koo/I’M KOO, Diego Zuko, Getty Images