It was a stormy day, and hiding from the rain, we ran into a store called l’Eclaireur. With its geniusly curated fashion and design objects presented by color, it was the best merchandising we saw in Paris! The men’s and women’s collections are housed under one roof and styled in a very rocked out way.
The first l’Eclaireur store was founded in 1980 by Armand and Martine Hadida, whose idea philosophy is to inspire, surprise, to seduce, and to sell stories instead of objects. Today, there are six l’Eclaireur locations in Paris. The fact that they became the first distributor of such cool brands as Dries Van Noten and Martin Margiela in France says it all… J’adore l’Eclaireur! –LM and Jesse