Feelin’ It: The Emotional Power Of Clothes

Feelin' It

Ksenia Avdulova

I’ve loved fashion since I was 13. I used to spend my pocket money on L’Officiel and Harper’s Bazaar, indulging in each and every glossy page, memorizing the designer’s names and collection reviews. At the same time, I was never the kind of girl who would save up and splurge on a Louis Vuitton bag. Instead, I would spend all the extra money that I would make from tutoring, babysitting, mystery shopping and odd writing jobs, on something that would make my soul alive – travel.

Nothing lights me up more than traveling the world, connecting with different people, their cultures and last but not least, their food! At the same time, I find that when I buy new clothes for a specific trip, or at local stores during the trip, it makes the adventure even more satisfying. Anytime I wear those clothes or jewelry outside of the trip, they bring up sweet memories of the distant journey to Prague (a peacoat from H&M), London (slip-ons from Dillards), Milan (a handmade bracelet from a local artisan) or Bangkok (a bright floral maxi dress from the iconic Chatuchak market).

So does that mean that clothes can have emotional value? They absolutely do. Paulo Coelho, my favorite author, writes in Brida:

“The clothes you bought are part of you, and they represent those special times when you left the house wanting to splash out a little because you were happy with the world, times when you’d been hurt and wanted to make yourself feel better or times when you thought you should change your life. Clothes always transform emotion into matter…” 

I’m a believer that nothing is more important than wellness (I’m a Strala Yoga guide and healthy food blogger after all) and taking care of your body and your soul. But after experiencing this transformation thanks to VT, I have to say that the way you dress (and hence, the way you carry yourself), can have a profound effect on your life. You can deny the importance of owning a few really well-made, luxurious pieces of clothing in your wardrobe, but once you experience it, there’s no going back.

This season, I acquired a few key pieces from Hermes, Roland Mouret and Bottega Veneta that have helped me define my style and put together a “capsule”. The experience has uplifted me and given me the confidence to be the star version of myself in all areas of my life. I now go for things that I used to only dream about. Instead of making 5-year plans, I’m taking the necessary steps towards my dreams NOW. Jack Johnson was right, “Don’t let dreams be dreams”. It’s already allowed me to become a yoga instructor, recently leading a retreat in Nicaragua.Ksenia's Sunset Yoga at Buena Vista Surf Club

It’s interesting to notice how people around you start perceiving you differently, too. Beyonce’s quote comes to mind when I want to describe how wearing clothes that help me express my inner power feel…


Now I know for sure: the time you put into streamlining your wardrobe to only contain clothes that empower you, is time spent wisely. Thank you VT for this ongoing experiment in transformation through style! -Ksenia